EATIX Oman
An Omani trade and investment expo linking Oman and Uganda: Muscat in 2025, Kampala in 2026.
- What they wanted
- A new site for government delegations, investors and businesses on both sides, built only from the organisers’ own facts and real photographs, in formal English and Arabic, and still useful once the expo was over.
- The designing process
- Trade expos usually sell themselves with stock photos of handshakes. EATIX exists to shorten the distance between Muscat, just north of the Tropic of Cancer, and Kampala, just north of the Equator, so the site lets you fly it: one scroll dives through the arrow in their logo’s pin and follows the real route past Sohar, Duqm and Salalah, across the sea to Mombasa and inland to Kampala. Everything after borrows the paperwork of travel and freight: a departure board, an agenda of boarding passes, and shipping containers whose doors open on each sector.
- Beyond the brief
- The site changes with the calendar: it says one thing before the expo, another during it and another after, and today every button invites people to the next edition. The Arabic was written, not translated, and the brand’s red, type and pin were measured from the organisers’ own files. Reviews from four points of view, technical, marketing, sales and design, followed in rounds; one result is a first screen that now appears in under a second instead of 3.2.
- A film you scroll through
- Arabic and English
- Registration














